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Communication, despite being a chief part in any operations or organizations, is often treated as an ornament – it’s important, but not that important to be seated at the decision-making table. We are the gardeners who don’t decide which plants to plough; rather, we only grow them to achieve the expected outcomes.
Events are vibrant blends of people, choices, and chaos. My 6.5-year journey taught me stories beyond logistics, planning, and buzzwords.
Behavioural science rose during global conflicts, guiding communicators to shape human actions for societal good and meaningful global impact.
Communications professionals now juggle writing, design, and strategy while balancing speed, quality, and planning in an increasingly demanding digital era.